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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

MARKA YÖNETİMİ STRATEJİLERİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HRY203 MARKA YÖNETİMİ STRATEJİLERİ 3 3 3 6

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Presentation Evaluation, Literature Review Concept of brand Lecturing and discussion
2 Literature Review, Reading the related subject in the coursebook The importance of brand for marketing. Lecturing and discussion
3 Reading the related subject in the coursebook The concepts related to brand and brand registration. Lecturing and discussion
4 Reading the related subject in the coursebook Planning the process of strategic brand management process. Lecturing and discussion
5 Presentation Evaluation, Literature Review Brand equity and the phenomenon of brand loyalty.. Lecturing and discussion
6 Reading the related subject in the coursebook Other brand equity elements: Brand identity, brand personality, brand image. Lecturing and discussion
7 Presentation Evaluation, Literature Review Brand creating strategies. Lecturing and discussion
8 - MID-TERM EXAM -
9 Literature Review, Reading the related subject in the coursebook The visual and audial elements of brand. Lecturing and discussion
10 Presentation Evaluation, Literature Review Brand communication.. Lecturing and discussion
11 Presentation Evaluation Corporate brand management. Lecturing and discussion
12 Literature Review, Reading the related subject in the coursebook Global brand management. Lecturing and discussion
13 Presentation Evaluation, Literature Review A brand renaissance: Brand which is under the effect of digital. Lecturing and discussion
14 Literature Review, Reading the related subject in the coursebook Marketing programme. Lecturing and discussion
15 Presentation Evaluation, Literature Review, Reading the related subject in the coursebook Case studies. Lecturing and discussion
16 - FINAL EXAM -
17 - FINAL EXAM -