| 1 |
Reading the related chapter in the coursebook |
Marketing and Service Concepts, Marketing for Airline Transportation Services |
Lecture & Question – Answer & Discussion & Analysis |
| 2 |
Reading the related chapter in the coursebook |
Marketing Circle in Airline Industry |
Lecture & Question – Answer & Discussion & Analysis |
| 3 |
Reading the related chapter in the coursebook |
Competition Strategies of Airline Companies |
Lecture & Question – Answer & Discussion & Analysis |
| 4 |
Reading the related chapter in the coursebook |
Product and Brand Management in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 5 |
Reading the related chapter in the coursebook |
Product and Brand Management in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 6 |
Reading the related chapter in the coursebook |
Product and Brand Management in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 7 |
Reading the related chapter in the coursebook |
Pricing and Income Management in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related chapter in the coursebook |
Distribution in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 10 |
Reading the related chapter in the coursebook |
Promotion in Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 11 |
Reading the related chapter in the coursebook |
Relational Marketing, Customer Value and Customer Loyalty in Airline Sector |
Lecture & Question – Answer & Discussion & Analysis |
| 12 |
Reading the related chapter in the coursebook |
Relational Marketing, Customer Value and Customer Loyalty in Airline Sector |
Lecture & Question – Answer & Discussion & Analysis |
| 13 |
Reading the related chapter in the coursebook |
Recent Developments in Airline Transportation |
Lecture & Question – Answer & Discussion & Analysis |
| 14 |
Reading the related chapter in the coursebook |
Future of Airline Marketing |
Lecture & Question – Answer & Discussion & Analysis |
| 15 |
Reading the related chapter in the coursebook |
General Revision |
Lecture & Question – Answer & Discussion & Analysis |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |