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HALKLA İLİŞKİLERE GİRİŞ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HTP153 HALKLA İLİŞKİLERE GİRİŞ 1 3 3 6

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

Lists the duties of a public relations specialist.
Understands the importance of the public relations profession.
Explains the areas of public relations practice.
Compares the differences between public relations agencies and in-house public relations departments.
Discusses the relationship between public relations and marketing.
Analyzes the characteristics of the target audience in public relations studies.