| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| SYY332 | SPOR PAZARLAMASI | 6 | 3 | 3 | 5 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
|---|
| Describe the concepts related to the Sports Marketing. |
| Explain the relationship between the products, services and sectors in the sport marketing mix. |
| Examine the methods related to market segmentation, positioning and target customer creation in sports marketing services. |
| Arrange the process of bringing product type, pricing, promotion campaign and distribution services together with the consumer |
| Plan for marketing activities through sports. |