| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HIT330 | YARATICI REKLAM STRATEJİLERİ | 6 | 4 | 3 | 8 |
AMAÇ VE İÇERİK |
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|---|---|
| Amaç: | This course aims to provide the student with competence in order to create a creative strategy in the advertisement and to re-evaluate the knowledge about how to implement the creative strategy according to the media choice. |
| İçerik: | Contents of the course include the subjects as in definition of the concept of creativity, description of advertising content, explaining the approaches to advertising, analysis of commercial campaigns, analysis of social responsibility campaigns, listing of ad channels, advertising analysis. |