| 1 |
Reading the related subject in the coursebook |
Advertising, Ad Writing and Creativity |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Personalty, Components of Creativity, Steps in Creativity |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Creative Advertisement and Main Features |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Strategy Concept and Creative Advertising |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Creative Strategies in Advertising |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Creative Idea Concept and Finding Creative Idea |
Lecture & Question and Answer |
| 7 |
Script Writing |
Finding Creative Idea and Interactive Production |
Practical Study |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Script Writing |
Metaphor Concept and Creating Metaphor |
Practical Study |
| 10 |
Reading the related subject in the coursebook |
Printed and Digital Advertisement Areas |
Lecture & Question and Answer |
| 11 |
Case Study |
Examples for Printed and Digital Advertisement Areas |
Case Study Analysis |
| 12 |
Reading the related subject in the coursebook |
Ads for Visuals and Audios |
Lecture & Question and Answer |
| 13 |
Samples |
Award-winning Advertisements in Turkey and the World and Evaluating them |
Lecture & Question and Answer |
| 14 |
Creativity,design, application |
Designing ads for different areas |
Case Study Analysis |
| 15 |
Creativity,design, application |
Designing ads for different areas |
Case Study Analysis |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |