| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HIT330 | YARATICI REKLAM STRATEJİLERİ | 6 | 4 | 3 | 8 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
|---|
| List at least 3 of the features that a creative advertisement should have |
| Apply the stages of finding and presenting creative ideas on a subject. |
| Analyze the relationship between creativity, message, target audience, channel to use, timing concepts through a case study |
| Evaluate the components of creative advertising strategies through an example of an advertisement |
| Criticise an advertising project in accordance with creative advertising strategies |