| 1 |
Reading the related subject in the coursebook |
Marketing Concept and Public Relations |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Advertising and some related terms |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Integrated Marketing Communication |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Integrated Corporate Communication |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Advertising in terms of Integrated Marketng Communication (IMC) |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Personal Selling |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
Sales Promotion |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Marketing Public Relations |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Guerrilla Marketing |
Lecture & Question and Answer |
| 11 |
Reading the related subject in the coursebook |
Directing Marketing |
Lecture & Question and Answer |
| 12 |
Literature Review |
Samples of IMC and partial review |
Lecture & Question and Answer |
| 13 |
Literature Review |
Samples of IMC and partial review |
Lecture & Question and Answer |
| 14 |
- |
Advertising in Social Media |
Practice |
| 15 |
- |
Advertising in Social Media. General review for final exam |
Practice |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |