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SPOR PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
SYY332 SPOR PAZARLAMASI 6 3 3 5

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 - Information about the aim of course, its content and operation, concept of marketing, market types and basic functions Narration, question-response discussion method
2 Reading book chapters related with subject Changes and Developments in Marketing Narration, question-response discussion method
3 Reading book chapters related with subject Marketing mix, market segmentation, market positioning concepts and their characteristics Narration, question-response discussion method
4 Reading journals related with subject Concept of sports marketing Narration, question-response discussion method
5 Reading articles related with subject Market Research in Sports and Analysis of Attractive Market Opportunities Narration, question-response discussion method
6 Opinion column reading and summarizing Market Segmentation, Target Market Selection and Positioning in Sport Services Narration, question-response discussion method
7 Campaign research related with subject Service marketing and marketing methods applications in sports enterprises Narration, question-response discussion method
8 - MID-TERM EXAM -
9 Campaign research related with subject Examples of applied marketing methods in sports enterprises Narration, question-response discussion method Applied group study
10 ppt file Theoretical: sponsorship and branding methods in sports Practice: Student project presentation Narration, question-response discussion method Applied group study
11 ppt file Theoretical: marketing through athletes and characteristics Practice: Student project presentation Narration, question-response discussion method
12 ppt file Theoretical: sports marketing and its characteristics in terms of service marketing Practice: Student project presentation Narration, question-response discussion method
13 ppt file Theoretical: marketing through sports and methods Practice: Student project presentation Narration, question-response discussion method Applied group study
14 ppt file and video Design studies for sports marketing Practice: Student project presentation Narration, question-response discussion method case study analysis, group studies,
15 ppt file and video Practice: Student project presentation Campaign Planning and Implementation Strategy in Sport industry Narration, question-answer, discussion method case study analysis, group studies,
16 - FINAL EXAM -
17 - FINAL EXAM -