1 |
- |
Information about the aim of course, its content and operation, concept of marketing, market types and basic functions |
Narration, question-response discussion method |
2 |
Reading book chapters related with subject |
Changes and Developments in Marketing |
Narration, question-response discussion method |
3 |
Reading book chapters related with subject |
Marketing mix, market segmentation, market positioning concepts and their characteristics |
Narration, question-response discussion method |
4 |
Reading journals related with subject |
Concept of sports marketing |
Narration, question-response discussion method |
5 |
Reading articles related with subject |
Market Research in Sports and Analysis of Attractive Market Opportunities |
Narration, question-response discussion method |
6 |
Opinion column reading and summarizing |
Market Segmentation, Target Market Selection and Positioning in Sport Services |
Narration, question-response discussion method |
7 |
Campaign research related with subject |
Service marketing and marketing methods applications in sports enterprises |
Narration, question-response discussion method |
8 |
- |
MID-TERM EXAM |
- |
9 |
Campaign research related with subject |
Examples of applied marketing methods in sports enterprises |
Narration, question-response discussion method
Applied group study |
10 |
ppt file |
Theoretical: sponsorship and branding methods in sports
Practice: Student project presentation |
Narration, question-response discussion method
Applied group study |
11 |
ppt file |
Theoretical: marketing through athletes and characteristics
Practice: Student project presentation |
Narration, question-response discussion method |
12 |
ppt file |
Theoretical: sports marketing and its characteristics in terms of service marketing
Practice: Student project presentation |
Narration, question-response discussion method |
13 |
ppt file |
Theoretical: marketing through sports and methods
Practice: Student project presentation |
Narration, question-response discussion method
Applied group study |
14 |
ppt file and video |
Design studies for sports marketing
Practice: Student project presentation |
Narration, question-response discussion method
case study analysis, group studies, |
15 |
ppt file and video |
Practice: Student project presentation
Campaign Planning and Implementation Strategy in Sport industry |
Narration, question-answer, discussion method
case study analysis, group studies, |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |