| 1 |
- |
Introduction of the course plan, purpose and content, introduction to the concept of product and service innovation |
Expression, Discussion |
| 2 |
Article reading |
The necessity of new product development, definition and introduction of customer needs, concept creation |
Expression, Discussion |
| 3 |
Article reading |
Product development, creativity and teamwork in economic terms |
Expression, Question and Answer, Discussion, Group Work |
| 4 |
Article reading |
The importance of innovation and creativity in new product development, creativity tools |
Expression, Question and Answer, Discussion, Group Work |
| 5 |
Literature research |
Product and service design, prototype product |
Expression, Question and Answer, Discussion, Group Work |
| 6 |
Literature research, Homework presentation, Product development |
Market research in product development |
Expression, Question and Answer, Discussion, Group Work |
| 7 |
Literature research, Homework presentation, Product development |
Product development and promotion activities |
Expression, Question and Answer, Discussion, Case Study |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature research, Homework presentation, Product development |
New product development and organizational factors in large firms |
Homework presentations, Expression, Discussion |
| 10 |
Article reading |
Management of new product development process |
Expression, Discussion Group Studies, Video Monitoring |
| 11 |
Product development |
Strategies for new food product development, marketing and placement |
Expression, Question and Answer, Discussion, Group Work |
| 12 |
Product development |
Consumer approaches, food packaging design, intercultural studies |
Expression, Question and Answer, Discussion, Group Work |
| 13 |
Product development, homework presentation |
Evaluation of new products developed-Group presentations |
Homework presentations, Expression, Discussion |
| 14 |
Product development, homework presentation |
Application of new products developed-Group presentations |
Homework presentations, Expression, Discussion |
| 15 |
Product development, homework presentation |
Create and manage consumer perception |
Expression, Question-Answer, Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |