| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| SIP205 | SAĞLIK HİZMETLERİ PAZARLAMASI | 3 | 3 | 3 | 4 |
KAYNAKLAR |
|---|
| Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice Hall Inc., Englewood Cliffs, New Jersey |
| Tengilimoğlu D, Health Services Marketing, Siyasal Bookstore, Ankara, 2014 |
| Health Services Marketing, Anadolu University Press |
| Gümüş S, Marketing of Health Services and the Effects of Advertising, 2013 |