| Comprehends the effects of complex marketing environment in the field of marketing management in healthcare institutions analytically. |
| Compartmentalizes the decision-making process of health consumers effectively and comprehends health consumers. |
| Formulates, implements, evaluates and controls purposeful and effective marketing mix strategies for healthcare organizations. |
| In line with the marketing communication strategies for health institutions, the decision-making ability in the field of brand management and the concept of brand as a marketing communication factor will be acquired. |