| 1 |
Reading the related subject in the coursebook |
Corporation, Corporatization and Corporate Communication |
Lecture & Question-Answer |
| 2 |
Reading the related subject in the coursebook |
Strategic Management and Planning |
Lecture & Question-Answer |
| 3 |
Reading the related subject in the coursebook |
Corporate Identity, Corporate Image |
Lecture & Question-Answer |
| 4 |
Reading the related subject in the coursebook |
Brand and its Strategic Importance |
Lecture & Question-Answer |
| 5 |
Reading the related subject in the coursebook |
Marketing Environment and its Evaluation |
Lecture & Question-Answer |
| 6 |
Reading the related subject in the coursebook |
Marketing Management Process |
Lecture & Question-Answer |
| 7 |
Literature review & Case study |
General Review |
Lecture & Question-Answer & Practical Study |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Brand Management, Branding Strategies |
Lecture & Question-Answer |
| 10 |
Reading the related subject in the coursebook |
Brand Image, Brand Identity, Brand Personality |
Lecture & Question-Answer |
| 11 |
Reading the related subject in the coursebook |
Brand Positioning |
Lecture & Question-Answer |
| 12 |
Reading the related subject in the coursebook |
Brand Loyalty, Value and Measurement |
Lecture & Question-Answer |
| 13 |
Reading the related subject in the coursebook |
Expansion of the Brand and Product Line |
Lecture & Question-Answer |
| 14 |
Literature review & Case study |
Brand Communication Practices |
Lecture & Question-Answer & Practical Study |
| 15 |
Literature review & Case study |
General Review |
Lecture & Question-Answer & Practical Study |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |