| 1 |
Reading the related subject in the coursebook |
Presentation of the course content |
Lecture & Question and Answer |
| 2 |
Reading the related subject in the coursebook |
Institutionalization Process, Corporate Concept, Functions and Characteristics of Institutions, Classification of Institutions, Institutionalization, Approach of corporations to Communication, Definition and Scope of Corporate Communication, History of Corporate Communication, Different Approaches in Corporate Communication |
Lecture & Question and Answer |
| 3 |
Reading the related subject in the coursebook |
Classification of Corporate Communication / Integrated Corporate Communication, Purposes and Functions of Corporate Communication, Titles Used in Corporate Communication, Place of Corporate Communication in the Organization Chart |
Lecture & Question and Answer |
| 4 |
Reading the related subject in the coursebook |
Definition and Scope of the Concept of Stakeholder, Internal and External Stakeholders, Stakeholder Management, Stakeholder Analysis, Relationship between Stakeholders and the corporations |
Lecture & Question and Answer |
| 5 |
Reading the related subject in the coursebook |
Core personality of the corporates, Corporate Culture, Corporate Identity, Corporate Image, Corporate Reputation |
Lecture & Question and Answer |
| 6 |
Reading the related subject in the coursebook |
Internal Communication Concept and its Structure, Informal Communication, Formal Communication, External Communication, Corporate Communication in Terms of Operation |
Lecture & Question and Answer |
| 7 |
Reading the related subject in the coursebook |
The Concept of Corporate Social Responsibility, Historical Development of Corporate Social Responsibility, Areas Covered by Corporate Social Responsibility, The Place of Corporate Social Responsibility in the Corporate Structure, Social Responsibility Categories |
Lecture & Question and Answer |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the related subject in the coursebook |
Corporate Advertising, Types of Corporate Advertising, Sponsorship, Corporate Communication Purposes of Sponsorship |
Lecture & Question and Answer |
| 10 |
Reading the related subject in the coursebook |
Written Communication Tools Used in Corporations, Corporate Newspaper, Corporate Magazine, Brochure, Informative Articles, Business Letters |
Lecture & Question and Answer |
| 11 |
Reading the related subject in the coursebook |
Information Communication Technologies and Corporate Communication, Internet, Intranet, Extranet, Social Media and Corporate Communication |
Lecture & Question and Answer |
| 12 |
Reading the related subject in the coursebook |
Relations with Media, Using Media as Information Source, Managing Relations with Media and Tools Used |
Lecture & Question and Answer |
| 13 |
Reading the related subject in the coursebook |
Concept of Crisis, Factors Causing Crisis and Features of Crisis, Types of Crisis, Crisis Management |
Lecture & Question and Answer |
| 14 |
Reading the related subject in the coursebook |
Corporate Communication and Ethics, Factors Determining Ethical Behavior, Business Ethics, Management Ethics, Corporate Ethics and Corporate Communication |
Lecture & Question and Answer |
| 15 |
Reading the related subject in the coursebook |
Narration and Corporate Communication, Story, Basic Components of the Story |
Lecture & Question and Answer |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |