| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HIT104 | REKLAMCILIĞA GİRİŞ | 2 | 3 | 3 | 6 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
|---|
| Tell the purpose of advertising campaigns. |
| List at least 3 of the main objectives of the advertisement. |
| Tell the steps of the advertising campaign by means of a case study. |
| Summarize accurately the importance of the concept of advertising in integrated marketing. |
| Compare advertising images by basing on the features of outdoor advertising. |
| Explain the development process of advertising concept and its relationship with other fields. |